![]() Was Adam’s song written in good faith and simply meant to be humorous, or was it offensive and inappropriate? Transportation Minister and Labor party leader Merav Michaeli expressed her strong criticism of the song, calling it “racist, disparaging and humiliating.” What does the debate over “Kakdila” reveal about Russian Israelis and Israel? Diversity of perspectives ![]() ![]() With the song causing such an uproar in Israeli society recently, we wanted to better understand this controversy and why this caused such strong reactions. Meanwhile, others came to Adam’s defense, arguing that he did not mean to insult anyone and is “allowed” to poke fun at the Russian Israeli community because his father is of Russian descent. All day long just Nyet and Da!” (“Nyet” and “Da” mean “no” and “yes” in Russian.) The woman portrayed in the song drinks a lot, does not speak Hebrew well and is sexually promiscuous.įor example, the chorus includes the lyrics, “Where did she come from? She says that Hebrew is language difficult. “Kakdila” quickly trended on YouTube following its release about a month ago, and currently has more than 4 million views and nearly 12,000 comments about whether it is racist or not.Ĭritics argue that the song, which is about a Russian Israeli woman, contains derogatory stereotypes about the Russian-speaking Israeli community. The song - which was released in time for “ Novy God,” the Russian celebration of New Year’s - was criticized as racist and sexist by several prominent Russian Israelis, as well as Labor party leader and Transportation Minister Merav Michaeli who called it “the most vulgar three minutes heard during the last year.” been breaking all Spotif, Apple streaming records for years strengthening his position as an award-winning artist.Israeli pop singer Omer Adam is used to creating songs that top the Israeli charts, but his latest single, “Kakdila” (which means “How are you” in Russian), caused a slightly different kind of reaction. ![]() sold thousands tickets to concerts world-wide often surprising the audience guest appearances by leading preforming artists. He has launched ten albums and many mini-albums hundreds of singles with millions views dozens highly invested music videos filmed in Israel, Miami, Los Angeles and Dubai. Since the age of 16, when he dropped out of the singing reality show “A Star is Born”, he has successfully broken every record ever known in the Israeli music industry. He returned to Israel at the age of 3 and was raised in a Tel-Aviv suburb. Omer Adam (28) was born in North Carolina, USA during his father's service in the special forces. Omer also owns a successful eyewear brand and is a partner in international start-up companies. Recently, he collaborated with Nicky Jam in an international hit and with The Gypsy King by Andrea Reis, continuing the collaborations into 2022, as he’s about to release a brand-new song with the French artist KANDJI, a step toward an international career, which will include massive world tours around the US, Europe, Dubai etc.ĭuring the last few years, Omer has entered the business world and built an impressive business empire, after investing in many areas such as real-estate and high-tech. Omer is best known for his virtuosity as an artist, making it possible for fans of all ages, genders, religions and sectors to love him. In the Summer of 2019, he made history being the first and only Israeli artist to Sell Out the “Yarkon Stadium”- the largest concert stadium in Israel, reserved exclusively for international performers until that point, selling no less than fifty thousand tickets within minutes.Īt the age of only 28, each of Omer’s new released songs became an over-night hit, reaching number one on all charts, receiving praises and positive reviews. This same applies to his concerts – tickets are sold-out within minutes, creating an endless demand.Įver since his big break at a young age, Omer completely transformed Israel’s music industry, leading a whole new Mediterranean pop genre and continuously breaking records for over a decade, to this day. ![]() No other Israeli artist has ever achieved such numbers. Omer Adam– Israel's most successful singer of all time, with over 1.4 million views collectively on YouTube, and the most listened singer in Israel for the past four consecutive years on Spotify and Apple, reaching millions of streams. ![]()
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